I came a day early to South Florida this week to check out the newest official S4x15 hotel: the Surfcomber Hotel in South Beach.

Those still wanting large rooms and suites, luxury, quieter beach and close to the best malls and the Kovens Center can stay at the Trump International. This got high marks from attendees the last two years. To meet the request for a South Beach hotel we are making the Surfcomber Hotel the second official S4x15 hotel … and we got a great rate for attendees.

The Surfcomber is right in the middle of the South Beach action. It’s close to Lincoln Road, all the great art deco hotels and neon signs, restaurants of all types and price ranges, great people watching and bars and clubs.

Of course this location and activity means smaller rooms in an older (1948) hotel and noisier atmosphere. Kimpton bought and did a major update and refurbishment a couple of years ago, but it is a smaller art deco hotel in a party area of South Beach. So attendees will have a good choice between the Trump and Surfcomber.

The main reason I wanted to see the place was to go over ideas for the social event we will hold there on Thursday night out at the pool. The pool is somewhat famous for parties, and Daley Direction has some unique and fun ideas for the S4 / ICSage convergence event.